Event Design
Shoptalk Events
As part of my role as inhouse designer at global events brand, Shoptalk, I designed and delivered creative solutions for their global event portfolio, ensuring brand consistency and driving audience engagement across multiple channels.
Working closely with the operations team, I helped shape event concepts and spatial design to elevate the attendee experience and strengthen the brand’s identity. I collaborated with the wider design team to develop signage concepts and produce hundreds of high-impact digital, print, and onsite assets for events in Barcelona, Las Vegas, and Chicago, each drawing more than 3,500 industry professionals.
I also partnered with the marketing team to create and execute campaigns that increased registrations, expanded social reach, and boosted audience engagement, while mentoring junior designers throughout the process.
Shoptalk Europe 2025
For Shoptalk Europe 2025, working alongside the Creative Director, we developed a cohesive visual universe inspired by The Hitchhiker’s Guide to the Galaxy, creating a playful “Retail’s Guide to the Galaxy” theme. We designed immersive stage environments, templated signage for wayfinding, sponsor lounges, and the Shoptalk Industry Party, all unified through a suite of newly imagined planets and portal-like spaceship windows that transported attendees into outer space. The result was a bold, narrative-driven experience that brought the event’s cosmic concept to life across every touchpoint.
