Packaging Design

Sweet William is an Australian dairy free, vegan and nut free chocolate brand. Created especially for those with food allergies or following a vegan diet. Coming into Easter, they notived that those with food allergies were restricted to ‘boring’ packaging for their easter eggs. My brief was to create ‘fun’ packaging designs, one suited to adults and two suited to children. when the products were announced on social media there was an averwhelming amount of positive feedback by those who were excited to finally have fun packaging!