Brand Campaign

Misinformation was rife within the Ōtautahi Pacific community when COVID-19 vaccination clinics commenced in August 2021.

In response, a communications and marketing campaign was implemented which amplified the respected voices of local Pacific leaders and encouraged the community to get vaccinated.

We wanted to champion the voices of Pacific leaders in a strength-based way that celebrated Pacific identity, namely a love of family, community and culture.

Great Scott engaged with Pacific leaders to be part of the campaign and provide a photo and quote. The approved illustrations were used on social media and EDMs, on billboards, street and dairy posters, and in community and church publications.